List of publications on a keyword: «Russian advertising market»

Менеджмент и его разновидности, диверсификация, маркетинг, ценообразование

Publication date: 29.06.2016
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Moiseev Vsevolod Sergeevich , студент
Pynko Maksim Vladimirovich , студент
Kmet Elena Borisovna , candidate of economic sciences , доцент
FSBEI of HPE "Vladivostok State University of Economics and Service" , Приморский край

«Обзор российского рынка digital рекламы»

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Nowadays Digital advertising has the highest rate of growth in the global advertising market. Modern advertisers every year more and more attention to interactive advertising. This article describes the main types of Digital advertising, digital advertising market in Russia condition in 2014-2015, identified the main trends in the market and propose actions promoting the International Department of Marketing and Trade VSUES.